What's in an LOI

A well-drafted LOI covers all material deal terms so both parties understand what they're agreeing to before spending money on due diligence and legal fees. Key provisions:

Binding vs. Non-Binding

Most LOI terms are explicitly non-binding — they establish intent, not obligation. But these provisions are binding:

Why the LOI matters more than most sellers realize: Once you sign an LOI and enter exclusivity, your negotiating leverage drops significantly. Buyers know you've stopped talking to other parties. Price adjustments, retrades, and new conditions introduced during diligence are hard to fight when you're 60 days in and have no other buyer at the table. Get the LOI right before you sign it.

LOI and Competitive Process

In a competitive sale process, multiple buyers submit LOIs simultaneously. The seller chooses the best one — not just on price, but on certainty of close, buyer reputation, and deal terms. A well-run competitive process can generate 3–6 LOIs, giving the seller real negotiating leverage before entering exclusivity. This is one of the most important structural advantages an investment banker provides.

Typical Timeline After LOI

After LOI execution: QoE (3–6 weeks) → full due diligence (4–8 weeks) → purchase agreement drafting (2–4 weeks) → closing (1–2 weeks). Total: 10–20 weeks from LOI to close. Deals that close faster usually involve simpler businesses or experienced repeat buyers.

David Halvorson, Managing Partner, Mid Mkt Advisors

David Halvorson

Managing Partner, Mid Mkt Advisors

500+ closed transactions · Horizon M&A Advisors · ex-Intel Corporate Development · IBBA · CABB · M&A Source member

View full profile →

What's Your Business Worth Today?

A 30-minute confidential conversation gives you a realistic valuation range — and clarity on the factors that are moving your multiple up or down.

Request a Free Valuation