Horizon M&A Advisors
Working Document
Not for distribution · For owner use only
Exit Preparation Series · Lower Middle Market

EBITDA Normalization Worksheet

Walk through every add-back category — owner compensation, personal expenses, one-time items, and related-party adjustments — to arrive at the normalized EBITDA number buyers will actually underwrite.
This worksheet produces an estimate for planning purposes. Buyers and their advisors will conduct their own Quality of Earnings analysis. A financial advisor or CPA should review your final figures before any deal process.
1
Business Overview
Line Item Year −2 Year −1 LTM / Most Recent
Revenue
Stated Net Income (after tax)

Enter figures from your P&L or tax returns. Use your most recent 12-month period as "LTM." Year −1 and Year −2 provide the trend buyers will examine.

2
Step 1 — From Net Income to Stated EBITDA (LTM only)
Skip if you already know your EBITDA
What Is EBITDA?

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is the starting point for M&A valuation because it approximates operating cash flow before financing and accounting decisions. If your CPA has already given you an EBITDA figure, enter it directly in Section 3 and skip this section.

Add-Back LTM Amount
Interest Expense Net interest paid on business debt (from P&L or Schedule C)
Income Tax Expense State and federal income taxes shown on P&L (not payroll taxes)
Depreciation From your depreciation schedule or tax return (Form 4562)
Amortization Amortization of intangibles, customer lists, non-competes, etc.
Stated EBITDA (Net Income + ITDA add-backs) —

Or enter your EBITDA directly if known:

If you enter a value here, it replaces the Net Income + ITDA calculation above as the starting point for normalization add-backs. Leave blank to use the calculated figure.

3
Owner & Related-Party Compensation Add-Backs

The most significant and most commonly misunderstood normalization adjustment. Buyers add back the difference between what you actually pay yourself and what a market-rate replacement CEO/GM would cost. If you underpay yourself, there may be no add-back — or even a negative adjustment.

Owner #1 — Primary Owner / Operating Principal
Include: W-2 salary + owner distributions taken as compensation + auto allowance + health insurance premiums paid by the business + any other personal benefits. Do not include returns on investment or rent paid to you separately.
What would a hired CEO, President, or General Manager cost to perform your operational role? For businesses under $20M revenue, typically $150K–$300K. Use industry salary data or ask your advisor.
Owner #1 Compensation Add-Back (Actual − Market Replacement) —
If this number is negative, your stated compensation is below market rate. Buyers will treat this as an expense they would need to fund post-close — a multiple compression factor, not an add-back.
Owner #2 / Additional Owner (if applicable)
Same methodology — total all-in comp including distributions and benefits.
What role does Owner #2 perform? What would that role cost on the open market?
Owner #2 Compensation Add-Back —
Family / Related-Party Employee Compensation Add-Backs Add-Back Amount
Family Member #1 on Payroll Enter the amount by which their actual compensation exceeds what you'd pay an unrelated employee in that role. If at market rate, enter $0.
Family Member #2 on Payroll Same methodology — above-market compensation amount only.
4
Personal Expenses Run Through the Business

Expenses that benefit you personally but are recorded as business expenses. These are legitimate add-backs — but be honest. Buyers' Quality of Earnings teams will scrutinize these line items carefully. Only include expenses that would not continue under a new owner.

Personal Expense Category Annual Amount
Personal Vehicle Auto lease payments, depreciation on owner's personal vehicle, fuel, insurance — amounts attributable to personal use
Owner Health, Life & Disability Insurance Premiums paid by the business for owner's personal insurance policies (not employee group health plan)
Personal Travel & Entertainment Vacations, personal meals, sporting events, entertainment charged to the business that are not genuinely business-development related
Club Memberships & Dues Country club, golf club, professional associations the owner would personally retain. Include the full amount if non-business-essential.
Personal Cell Phone & Devices Personal mobile plans, tablets, home tech equipment paid through the business
Home Office / Personal Real Estate Expenses Utilities, internet, or home expenses allocated to the business beyond a legitimate pro-rata office use allocation
Other Personal Expenses Any other personal expenses not captured above — charitable contributions, personal subscriptions, non-business gifts
Subtotal — Personal Expenses —
5
One-Time & Non-Recurring Items

Expenses that hit the P&L in the period but are genuinely non-recurring — they would not occur in a normalized year of operations. Buyers are skeptical of this category and will probe each item. Document every add-back with invoices or clear explanations.

Buyer Scrutiny Warning

One-time add-backs are the most frequently challenged category in a Quality of Earnings. Buyers and their QoE advisors will ask for backup documentation on every item. Avoid overstating this category — overly aggressive one-time add-backs destroy credibility at exactly the wrong moment in a process.

One-Time Item Amount
Legal Fees — Non-Recurring Litigation or Transactions Attorney fees for a one-time dispute, settlement, or corporate restructuring. Ongoing legal expenses are NOT addable.
Severance & Restructuring Costs One-time severance payments, workforce restructuring, or plant/office closures not expected to recur
Lease Termination / Relocation Expenses Penalties, moving costs, or write-offs associated with a specific lease termination or office relocation
Non-Recurring Consulting / Advisory Fees Special project consultants, one-time advisory engagements, or M&A preparation costs not part of normal operations
Capital Expenditures Expensed (not capitalized) Equipment or improvements that were immediately expensed under Section 179 or bonus depreciation rather than capitalized. Add back if truly non-recurring infrastructure investment.
COVID / Pandemic-Related One-Time Costs PPE purchases, sanitation, temporary facility changes. Note: PPP loan forgiveness income should be excluded from revenue, not added back here.
Litigation Settlement / Damages Paid One-time settlement payment or damages award. Only add back if clearly non-recurring and fully resolved.
Other One-Time Items Any other non-recurring expense with clear documentation and rationale
Subtotal — One-Time Items —
6
Related-Party & Rent Adjustments

If the business leases space from an entity you own, or transacts with vendors where you have a personal relationship, buyers will normalize these to market rates. This can be an add-back or an expense increase, depending on whether you charge above or below market.

Real Estate — Rent Paid to Owner-Owned Entity
Total rent paid to the landlord entity you own
What would a comparable space lease for at arm's length? Get a market comp if uncertain.
—
Positive = you charge above market (add-back). Negative = you charge below market (expense increase buyers will apply).
Other Related-Party Adjustments Adjustment Amount
Related-Party Vendor Pricing (Above Market) If you purchase from a vendor where you or a family member has an ownership interest, and the pricing is above market, buyers will normalize this downward. Enter the above-market premium as a positive number.
Pro-Forma: New Contracts / Revenue Not in Full-Year Run Rate Revenue from contracts signed mid-year that will contribute full-year in the forward period. Buyers will heavily scrutinize — include only if signed, not projected.
Pro-Forma: Eliminated Expenses (Confirmed) Expenses that have already been eliminated (role eliminated, contract terminated) but were in the LTM period. Must be already actioned — not planned.
Other Adjustments Any other normalization adjustment not captured above
Subtotal — Related-Party & Other Adjustments —
Total Add-Backs (All Categories) —
7
Normalized EBITDA Bridge Summary

This table shows the full walk from your stated financials to normalized EBITDA — the number a buyer's deal team will start with when building their valuation model.

Stated Net Income (LTM) —
+ Interest Expense —
+ Income Tax Expense —
+ Depreciation & Amortization —
= Stated EBITDA —
+ Owner Compensation Add-Back (net of replacement cost) —
+ Personal Expenses —
+ One-Time & Non-Recurring Items —
+ Related-Party & Other Adjustments —
= Normalized EBITDA —
Total Add-Backs —
Add-Backs as % of Stated EBITDA —
EBITDA Margin (Normalized / Revenue) —
8
Enterprise Value Range
Select your industry above to activate

EBITDA multiples vary significantly by industry, size, growth rate, and business-specific risk factors. The ranges below reflect lower middle market transactions ($2M–$15M EBITDA). Your specific multiple will depend on revenue quality, customer concentration, owner dependency, and growth trajectory.

Industry Typical Multiple Range (LMM) Key Multiple Drivers Select
SaaS / Software 6x – 11x ARR quality, churn rate, NRR, growth rate
IT Services / MSP 5x – 9x MRR vs. project revenue mix, customer tenure, technician depth
Health Tech / Digital Health 6x – 12x Regulatory positioning, payer relationships, clinical validation
Manufacturing / Industrial 4x – 7x Proprietary product vs. contract, customer concentration, capex needs
Distribution / Wholesale 3.5x – 6.5x Exclusive supplier relationships, private label mix, margin profile
Business Services 4x – 8x Recurring vs. transactional revenue, contract length, owner dependency
Healthcare Services 5x – 10x Payer mix, licensure, census/volume trends, compliance posture
Specialty Contracting 3x – 6x Backlog, license portability, key person risk, bonding capacity
Solar EPC / Clean Energy 4x – 8x Pipeline visibility, ITC/IRA exposure, project type mix, crew depth
Other / General Business 3.5x – 7x Varies widely by business model, customer mix, and growth profile
Estimated Enterprise Value Range — Based on Normalized EBITDA Select industry and complete worksheet to calculate
Low Estimate
—
Low end of multiple range
Mid Estimate
—
Midpoint multiple
High Estimate
—
Top of range — strong fundamentals required
Important: These ranges represent enterprise value — the total value of the business before deducting debt and adding excess cash. Your personal proceeds at closing will also be affected by working capital adjustments, escrow holdbacks, transaction fees, and deal structure terms (seller notes, earnouts). See the The Deal Behind the Deal guide for more on how enterprise value translates to the check you receive at close.
The Gap That Matters Most

The difference between the Low and High estimates is almost always larger than owners expect — often $1M–$5M or more on a typical lower middle market business. That gap is not random. It is determined by specific, addressable factors: revenue quality, customer concentration, owner dependency, growth trajectory, and financial documentation. These are precisely the gaps Horizon identifies in a pre-market preparation engagement — before a buyer's team finds them in diligence.

Ready to see what your number actually looks like to a buyer?
Book a free 30-minute strategy call. We will walk through your specific situation — what your normalized EBITDA looks like, which factors affect your multiple, and what preparation steps would move you toward the high end of the range.

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This worksheet is provided by Horizon M&A Advisors for planning and educational purposes only. It does not constitute financial, legal, tax, or investment advice, and does not represent a formal valuation of your business. Normalized EBITDA figures and enterprise value estimates are based on information you provide and general industry benchmarks; actual buyer valuations will differ based on diligence findings, market conditions, and deal-specific factors. Buyers and their Quality of Earnings advisors will conduct independent analysis. Consult qualified financial and legal advisors before making any decisions regarding the sale of your business. Past transaction results are not a guarantee of future outcomes. Horizon M&A Advisors is a licensed California business brokerage (DRE 01977093 / 02058745). IBBA · CABB · M&A Source.